Network Marketing Lies #1

Lie #1 - Everyone is your prospect!


Read Ann Sieg's beautiful compilation of lies that prove disastrous to many network marketers. To get the entire report, see: 7 Great Lies of Network Marketing.



As I was compiling this list, I was trying to think of which lie was the worst. Which one was the absolute most detrimental to a business? Which one topped ‘em all as the “whopper of all whoppers?” I tried to narrow it down, but I just couldn’t bring myself to select a definite winner. They’re all so bad. I’ll tell you though this one was a serious contender for the title:



“Everyone is your prospect!”



A similar version of this lie is:



“Everyone wants this, they just don’t know it yet!”



An article found in a popular network marketing publication declares that, “You just have to believe that everyone is you prospect!” This insane belief has led to such ridiculous practices as the “3 foot rule” and the “when in doubt, blurt it out” technique. Because of this lie, people have the mistaken idea that talking to anyone and everyone they come within arms length of is an effective recruiting technique. Prospecting Red Lobster waitresses…employees at Marshall Field’s…gas station clerks…total strangers at malls…the postman…kiosk stands…the girl at Caribou…leaving flyers on car windshields…



…These kind of antics have damaged this industry’s reputation almost beyond repair.
They’ve absolutely destroyed any image of professionalism and made it harder for
everyone to sponsor people. These “street hustler” methods of recruiting have single-handedly placed network marketing on the same level as some low-life schmuck peddling fake Rolexes in the minds of most people. It’s absolute lunacy. Don’t buy into this fallacy. This isn’t evangelism for cryin’ out loud!



Not everyone is your prospect.



One of the most important lessons I’ve ever learned in marketing is this:


People Who Try To Be Everything To Everybody,
Wind Up Meaning Nothing Special To Anyone.


See, not everyone is looking to run their own business. Contrary to what we’ve been
told there are actually a substantial number of people who are 100% content with being
an employee and have no desire whatsoever to change that. Some people love their job and wouldn’t give it up for a million bucks. Some people despise network marketing and would rather be buried alive than be associated with it. Some people despise business in general. Some people think making lots of money is a bad thing. Some people don’t have the funds to properly run a business. Some people are absolutely scared to death of anything that involves risk. Some people have plenty of money and aren’t looking for anything else. Some people just plain old don’t care. Some people don’t have time. Some people just aren’t cut out to be entrepreneurs and are better off working at McDonald’s. Some people are perfectly content with where they are at in life and have no desire to change. That’s fine.


Whatever the case, you do not need to convince anyone to get into this business. It’s a waste of your time and energy to try and do so.


Please listen very carefully:



No One Is Worth Your Time Until They’ve Shown
An Interest In What You’re Offering And Have
Asked You For More Information.


Click to get the entire Report: 7 Great Lies of Network Marketing.